Cookies and tracking, explained.
What this site stores in your browser, what our advertising tools use, and how to control all of it.
What this site itself stores
Our pages store two things directly. The first is an attribution record in your browser's local storage, holding the advertising identifiers that brought you here (such as gclid and utm parameters), the page you landed on, and the date. It expires automatically 90 days after your last visit, is never used to identify you personally, and exists so that if you enquire, we know which advertising deserves the credit. No account, no profile, no tracking across other websites.
The second is a cookie named kaelo_attr, set by this site's own server. It holds the same kind of record (which ad, campaign or website brought you here), so that an enquiry is credited correctly even if your browser clears the first one. Nothing in it is kept longer than 90 days, scripts on the page cannot read it, and your browser never sends it to anyone else.
Advertising and analytics cookies
When our measurement tools (Google Tag Manager, Google Analytics and Google Ads) are active, Google sets its own cookies to measure visits and conversions — the standard mechanics of advertising measurement, governed by Google's own privacy policy. Where you submit a form, a hashed version of your phone or email may be shared with Google to confirm that an advertising click became a genuine enquiry. Hashing means Google receives a scrambled fingerprint, not your readable details. The IP address and browser details of that visit may be shared with Google too, for the same purpose.
How to control it
Your browser can block or clear cookies and site data at any time through its privacy settings; clearing cookies and site data removes our attribution records instantly. Blocking cookies does not affect your ability to use this site, call us, or submit any form — everything works without them. If you use an ad blocker or privacy browser, nothing breaks.
Changes and contact
If our use of cookies changes materially, this page changes with it. Questions about anything here: enquiries@xperthands.com — a person reads it.
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